For over 12 years, directed the creative strategy for Halifax Bank of Scotland’s child and youth accounts, from 7 years to 21 years of age. Produced quarterly magazines, customer loyalty mailing, outdoor and radio campaigns. Created a suite of cartoon characters including an Italian frog and a pair of magic gloves.

Vitamin R Measurable Marketing is a specialist direct marketing agency with strengths in creative advertising, database strategies, brand creation and management, especially in TV, direct mail and print. We have worked with clients in finance, food and beverage, fundraising, business-to-business, health and fashion in North America and the UK.