Championed ‘blank sheet’ planning for The Royal British Legion’s D-Day Anniversary Appeal in 2005. Led the team in the creation of a fundraising icon that crossed media and national boundaries to deliver over $8m in 3 months and gained $4m of free publicity. Winner of the DMA UK Silver Fundraising Award.
		Led the British Heart Foundation, then the fifth largest charitable organization in the UK, through a brand language refresh, culminating in a national road show called BHF Nuts & Bolts. Staff at all levels applauded materials and presentations, BHF fundraising announced record performance in 2006. Championed the strategic Heartland Heritage initiative that doubled income and donor numbers.

Vitamin R Measurable Marketing is a specialist direct marketing agency with strengths in creative advertising, database strategies, brand creation and management, especially in TV, direct mail and print. We have worked with clients in finance, food and beverage, fundraising, business-to-business, health and fashion in North America and the UK.