Creative direction of an extensive customer-retention program for Dollond & Aitchison, a leading UK optician. Doordrop, mail and web were combined to increase sales volumes, support new stores and assist underperforming outlets. The program made creative use of data mining technologies to match offers with consumer behaviour.
		Created a new targeting strategy for British Heart Foundation that reversed a decline in conventional donor volumes. Heartland Heritage led to a doubling of income and donor numbers in two years by discovering how patterns of ill-health had shifted over time, leading to healthier populations with a memory of heart disease as a threat. (Kudos as always to Polly at Target and the BHF team). View the PDF here.

Vitamin R Measurable Marketing is a specialist direct marketing agency with strengths in creative advertising, database strategies, brand creation and management, especially in TV, direct mail and print. We have worked with clients in finance, food and beverage, fundraising, business-to-business, health and fashion in North America and the UK.