Planned and designed a customer retention program for Scottish Hydro-Electric plc during the deregulation of the UK’s electricity markets in 1999-2000. Targeted, personalized magazine distribution and mailings ran for a year during intense competition for customers. Retention was higher than client estimates and, in post-campaign research, customers who remained loyal ranked the database component ‘most influential’.
		Created a new TV ad for a major Vancouver-based home hardware manufacturer in 2006. Re-positioned the brand and developed a new tagline with associated colourway and logotype in 2007. (Contractual obligations prevent us from featuring the campaign on the web.)

Vitamin R Measurable Marketing is a specialist direct marketing agency with strengths in creative advertising, database strategies, brand creation and management, especially in TV, direct mail and print. We have worked with clients in finance, food and beverage, fundraising, business-to-business, health and fashion in North America and the UK.